ARDT MET DT
IDENTITY
WHAT
ARDT met dt is a studio for interior design and project management. The former parent company, ARDTdesign, also handled realization and construction. The company has since divided their services into two companies: ARDT met dt (studio) and De Centrale (workshop).
HOW
CAFE OPEN developed the studio’s new name, brand positioning, and identity. The new image had to be inspiring and creative, but no-nonsense. We chose a typographic style, a fresh colour, and authentic materials and printing techniques. We also loaded the brand with a quote (paraphrased only slightly) by Roy Lichtenstein: “ARDT doesn't transform. It just plain forms.”