CAPRI
IDENTITY
WHAT
The Enterprize Experience is an inspirational event in which four successful entrepreneurs share their stories with young Rotterdam citizens who have business ambitions of their own. At any moment during the informal interviews, the participants can drop questions and get the detailed scoop on business secrets.
HOW
Together with Susanne Volder (communication strategy), CAFE OPEN provided the event’s name, overall concept and visual branding. The basic Enterprize style was formed around a graphic representation of entrepreneurship; it’s about having guts, perseverance, passion, highs and lows… To give this event an exclusive character, we created an invitationsealed with a sticker and opted for face-to-face distribution.