Sebastian Professional is a fashion-forward, high-end brand of hair styling and treatment products. Sebastian introduces new products and trains their salon crews through exclusive Trend Vision shows and workshops. An artist or musician is chosen as a style icon for inspiration each season.


This season’s collection takes its inspiration from the multi-talented DJ, guitarist, and purveyor of the eclectic mix: Harley Viera Newton. Her talent seems to be without limitations, so the theme for these workshops inspired by her work became Cosmic Infinities. CAFE OPEN developed the complete visual style and user experience for this event, transforming the Sebastian HQ into a spaceship. We even created a miniature gallery displaying ‘art from space’ by students from the Willem de Kooning Academy.